Kerser first gained notice in his home suburb of Campbelltown as a battle emcee. After a battle with ARIA award winning pop rapper 360 went viral on YouTube, new fans were won over by the emcee’s rebellious ways. Joining forces with production don Nebs, the two injected epic club beats into a unique brand of hip hop. Inspired by long players including Fabolous, The Game, 2Pac, Eminem, TI, Little Wayne and Dr. Dre.
Accumulating 218,000 fans on Facebook with little marketing assistance or radio play, the brazen emcee opted only to self-promote via a monthly video upload to YouTube, some of which received up to 100,000 views in 48 hours. With his overall YouTube views now exceeding 20 million, Kerser holds the highest hit rate over any other oz hip hop artist.
Kerser’s debut effort The Nebulizer ran down the gates of convention in 2011. Second album No Rest for the Sickest, was released Nov 2012 (Kerser N Nebs Records, Obese Distribution) taking business to a whole new level. Kerser had created an honest, raw and ruthless sophomore album, his notorious conviction still intact. In the weeks surrounding the release, No Rest for the Sickest charted at #1 on the national ARIA Urban charts, #1 on the iTunes Hip Hop charts, and #14 on the overall iTunes charts (not to mention the lesser known accolade of ‘Most Stolen Album From JB HiFi’).
At 2012’s Sprung Hip Hop Festival Kerser joined the cream of the crop, his set receiving a huge response. In early 2013, Kerser acquired new management through Obese Records, and set off on his national tour. With his infamous cohort of Campbelltown crew in tow, Kerser’s high-energy stage shows successfully packed out venues all around the country. The emcee also played to a massive audience at the Breath of Life Festival in Tasmania festival alongside 360, Illy, Seth Sentry and other notable hip hop heavyweights and international electronic acts.
His profile rising steadily, Kerser was approached by acclaimed fashion labels Familia Brands (Dissizit) and Burn and secured sponsorship. In March of 2013 Kerser and brother Rates released hit single ‘We Here Now’. The single’s popularity spurred a whirlwind national We Here Now Regional Tour.
In August of 2013 Kerser released his first live tour DVD to an overwhelmingly positive reception. The DVD debuted at #1 on the National ARIA Charts above P!nk. With footage recorded during his No Rest for the Sickest National Tour, the DVD included show highlights from his Melbourne and Sydney shows. Produced by Full Clip, Australia’s leading hip hop production company, the DVD gave an insight into Kerser’s life, allowing fans to see a whole new side of the emcee, also including bonus features and footage of hypeman Rates and Jay (UF).
Third album S.C.O.T, was to be Kerser’s most popular release yet. Chart results shocked and confused critics nationally on the day of release. S.C.O.T maintained a strong position at #2 on the overall iTunes charts, second only to international pop superstar Katy Perry. A week later it was announced that S.C.O.T had secured #5 on the main ARIA Charts and #1 on the ARIA Urban Charts. After his evident popularity, and now sitting on a Facebook following of over 218,000, Kerser’s media activity increased dramatically. In January of 2014 Kerser was asked to appear on Channel 10’s morning program Studio 10 speaking in defence of rap lyrics by Snoop Dogg.
As well as embarking on his own national tour selling out venues around the country, Kerser spent much of early 2014 playing festival line-ups. As part of the festival bills for both Big Day Out and Good Life (Future Music’s underage festival), Kerser has toured nationally with the likes of Pearl Jam, Snoop Dogg AKA Snoop Lion, Macklemore & Ryan Lewis, Major Laser, Flume, and many more.
Early 2014, international street wear brand Algierz Gear sparked interest after private discussion and Kerser was offered yet another cloting sponsorship. Kerser landed his big screen debut mid 2014, when he shot his cameo appearance on the set of Houso’s Vs. Fat Pizza, which is due to be released towards the end of this year. After the success of the No Rest for the Sickest DVD, Kerser also plans to release a second DVD in late 2014 from his S.C.O.T National Tour as well as his fourth album in as many years, with a release date and title still to be announced. True of many rappers, Kerser uses his art form as catharsis. Despite his ability to project a staunch, sometimes cocky persona, one can safely assume this is a case of necessity rather than preference. One of, if not the most humble artists in the game, Kerser is rapidly gaining respect from media, industry peers and new fans alike.